Amidst the clamour of its ever-ascending stock prices – far outstripping those of Amazon, Apple, Facebook and Google – Domino’s Pizza has assessed its growth programme and realised “we simply don’t have enough delivery drivers”. To counter this, the company has announced that it will be piloting a robotic delivery fleet. Supplied by tech startup Starship Technologies, five robots will conduct deliveries within a one-mile radius of selected Domino’s stores in Germany and The Netherlands. It forms part of a wider robotic unit being developed by the pizza chain, which includes airborne drone deliveries. However, it is not the first to engage with Starship. JustEat in Europe and DoorDash and PoshMates in the US have also begun trialling the system.


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