Technology the key to future success for forwarders – 'go digital now'
Digitalised forwarders will be more successful than those that are just large, while transport companies ...
Lufthansa Cargo has stepped up its cooperation with digital booking platform cargo.one, acquiring a minority share in the Berlin-based company.
Founded in 2017, cargo.one has developed a platform for booking and marketing air cargo capacity, and offers dynamic spot rates.
Peter Gerber, CEO of Lufthansa Cargo described cargo.one as “another important step towards the digitisation of our industry”.
“We are pleased to have been one of the first airlines to recognise the potential of this multi-airline platform for our customers and to have made ourselves compatible. We are impressed with the technology and user-friendly product.
“Our customers’ overall experience is now strongly improved by being able to more efficiently book air cargo capacity.”
Lufthansa Cargo has made a series of partnerships with tech companies. It invested this year in US start-up Fleet Logistics, an online marketplace which matches customer demand with available capacity provided by logistics companies.
The carrier is also anchor partner to US technology accelerator Plug and Play, which brings start-ups and established companies together within the supply chain and logistics platform. The programme provides an opportunity for logistics players to network with, and learn from, each other, exchange ideas and drive digitisation.
“The close cooperation between Lufthansa Cargo and technology start-ups melds comprehensive air cargo experience with a technology driven, fresh view of global logistics processes,” said Boris Hueske, head of digital transformation at Lufthansa Cargo.
“By acquiring a share in cargo.one and Fleet Logistics, Lufthansa Cargo is emphasising its strategic commitment to elevating the air cargo industry to a higher level of digital maturity,” added Mr Hueske.