Nike resisted Amazon dominance, but finally capitulated

© Pindiyath100

There’s a good article in The Australian on the new relationship between Nike and Amazon. While it doesn’t touch much on distribution, it explains why Nike was resistant to selling its wares on Amazon, and what changed to force it now to do so. It had been concerned about brand and profit, but with so many third-party sellers selling Nike products, it has had little choice. A good read for anyone interested in the retail market and the rise, and rise of Amazon.